I’ve been doing agency work for a long time, since the year 2000 as eAccountable. Before that, I was in the commercial real estate business in Dallas, Texas and to say during my work experience I have had some “war stories” would be an understatement. But I really...
After nearly 10-years, I cancelled my Amazon Prime account the day after Black Friday 2018. As a customer, my Amazon purchase experiences are increasingly frustrating and I am utilizing their marketplace less. Being a book collector, it was an easy marketplace to get...
Actually, there’s nothing not to love about influencer marketing. Yet, most advertisers may find it hard to build a strong affiliate channel if they solely rely on influencers. One of the biggest hurdles for working with influencers is that many of our clients at...
Affiliate marketing has and is adapting, changing and evolving with the times. A couple weeks ago I read a piece of marketing material with the title: “Affiliate Marketing is Dead”. Surprising since the sender over its history has essentially billed itself as a...
Last year, we analyzed the 2017 affiliate marketing holiday season/Q4 data, from nearly 100 online retail customers with annual revenue between $1M – $100M. While the 2018 holiday season is still underway, we wanted to share Affiliate Marketing data and three initial...
Affiliate marketing is a critical channel for established online retailers. Companies who have yet to get onboard with affiliate are eagerly exploring how to get started with this lucrative marketing opportunity. Ryan Fitzgerald has 12 years of experience in digital...
eAccountable has been in the digital marketing agency and affiliate marketing space since 2000. During this time, we’ve seen clients go through a variety of significant business issues ranging from bankruptcy and closing up shop overnight, to unexpectedly firing the...
A well implemented affiliate marketing program typically accounts for 10 - 20% of online sales for most retailers. Last year’s affiliate marketing holiday season data, taken from 100 online retail customers with annual revenue between $1M - $100M, was analyzed....
The 2018 Denver Digital Summit featured digital marketing presentations by industry leaders discussing the best practices, latest trends and hottest strategies in marketing today. The topics covered ranged from search marketing and email marketing to customer...
Affiliate Marketing 101. Forrester Consulting summarizes it best: “Affiliate marketing, once regarded more as a tool to drive consumers to the purchase event, is now viewed as a powerful channel for consumer discovery that leads to brand engagement and incremental...
The 3rd Annual Subscription Summit, held in Denver, Colorado, opened with Lil’ Jon and LMFAO,had the motto of “Elevate Every Experience” and was jam packed with speakers, experts, vendors,tips and tricks on how to up your game in the subscription space. Here are 22...
Two of the world’s largest brands, Nike and Amazon, are now partners. They announced the new partnership in June, 2017. After years of holding out, Nike will now be selling its products directly on the Amazon marketplace. For years, Nike presumably felt that it was...