Getting to page 1 on Google today requires not only excellent search engine optimization but also excellent paid search management. It can be difficult to optimize your paid search channel on your own. Lucky for you, Google Ads features the Performance Planner, which...
Are you an e-commerce business looking to reach and engage your target audience on social media? Then you should make the most of Facebook’s advertising platform. With its extensive user base and sophisticated targeting options, Facebook (AKA Meta) offers unparalleled...
Running paid search advertising in restricted categories like Financial Services or Prescription Medication is challenging. It can also be rewarding if successful. The difficulty acts as a barrier to entry. Your best option is to utilize an agency with experience...
Digital advertising as we know it is gearing up for some serious shifts. Many of these changes will be at the mercy of increased privacy protocols. Specifically, look out for regulations on third party cookies. Apple was the first big player to respond to increased...