https://youtu.be/ugbP9yOI5e4 At eAccountable, our mission is clear: to drive profitable sales for our clients. One of the key channels we leverage to achieve this is affiliate marketing. Our approach is comprehensive and built on four essential pillars: traditional...
The Performance Marketing Blog
Introduction to Performance PR
by Teresa Grammatke | Oct 8, 2024 | Affiliate Marketing, Performance PR
In the rapidly evolving world of digital marketing, affiliate marketing, and performance PR have emerged as powerful strategies for brands looking to maximize their reach and ROI. At eAccountable, we use the powerful synergy between traditional PR and affiliate...
What Are The Pros And Cons Of Affiliate Marketing?
by Teresa Grammatke | Feb 5, 2024 | Affiliate Marketing, Blog
What are the pros and cons of affiliate marketing? At some point, every business leader selling online must ask themselves this important question. Affiliate marketing is one of the fastest-growing channels in e-commerce, with over $14.3 billion spent on the channel...
Navigating the Digital Marketing Landscape: Affiliate Marketing vs. Influencer Marketing
by Teresa Grammatke | Jan 12, 2024 | Affiliate Marketing, Blog, Influencer Marketing
What should your business invest in: Affiliate Marketing or Influencer Marketing? As you might imagine, it’s not a simple yes or no question. Each form of digital marketing has its pros and cons and could be a better fit for your brand, depending on your individual...
The Rise of Content Commerce in Affiliate Marketing
by Teresa Grammatke | Oct 23, 2023 | Affiliate Marketing, Blog, Digital PR
What is Content Commerce? The world of affiliate marketing is witnessing a transformative shift, especially in the realm of media publications. As traditional advertising revenues have started to decline, publications have increasingly turned to Content Commerce...
The Direct Link Between Faster Payouts And Increased Affiliate Revenue
by Teresa Grammatke | Oct 5, 2023 | Affiliate Marketing, Blog
How do you incentivize affiliates to actively sell your product? Remember, time is money. No matter what commission rate you are offering, affiliates care about how fast they are able to receive their payout. If they’re able to get their payouts faster, they'll...
Navigating the New FTC Disclosure Guidelines: What Influencers, Advertisers, and Agencies Need to Know
by Teresa Grammatke | Sep 19, 2023 | Affiliate Marketing, Blog
In the ever-evolving landscape of affiliate marketing, staying up-to-date with regulatory changes is crucial to maintaining trust and transparency between businesses and consumers. Recently, the Federal Trade Commission (FTC) released new disclosure guidelines that...
Affiliate Marketing: Frequently Asked Questions
by Teresa Grammatke | Sep 29, 2021 | Affiliate Marketing, Blog
Affiliate marketing is a performance-based marketing channel where publishers promote an advertiser's brand and/or products. The publishers earn commissions based on the sales that they drive. In most cases, performance is tracked through affiliate networks. Some of...