At this year's Amazon Unboxed Conference, the buzz was palpable as Amazon’s leadership team rolled out a suite of new advertising products, all designed to help brands connect with consumers across the entire customer journey. With a focus on full-funnel advertising,...
The Performance Marketing Blog
5 Customer Retention Strategies For Ecommerce Leaders
by Mike McFadden | Oct 21, 2024 | Blog, Digital Marketing
Picture this. You only have time for a quick lunch before a big meeting at 1 PM, but you’re not sure what to get. Then you remember—you’ve earned enough points in your Chipotle app to get a free entree. Lunch is free today! Chipotle Rewards are a key part...
Driving Profitable Sales through Affiliate Marketing: The eAccountable Approach
by Teresa Grammatke | Oct 14, 2024 | Affiliate Marketing, Blog
https://youtu.be/ugbP9yOI5e4 At eAccountable, our mission is clear: to drive profitable sales for our clients. One of the key channels we leverage to achieve this is affiliate marketing. Our approach is comprehensive and built on four essential pillars: traditional...
Introduction to Performance PR
by Teresa Grammatke | Oct 8, 2024 | Affiliate Marketing, Performance PR
In the rapidly evolving world of digital marketing, affiliate marketing, and performance PR have emerged as powerful strategies for brands looking to maximize their reach and ROI. At eAccountable, we use the powerful synergy between traditional PR and affiliate...
Amazon Accelerate 2024: Key New Features and Brand Benefits
by Nick Menicucci | Oct 2, 2024 | Amazon, Blog
Amazon remains at the forefront of the e-commerce landscape, constantly innovating to enhance seller capabilities and improve customer experiences. At the Amazon Accelerate 2024 event, several new features were unveiled, promising to legitimize brands and streamline...
Get Ready for Amazon’s Prime Big Deal Days!
by Nick Menicucci | Sep 30, 2024 | Amazon, Blog
Amazon has announced that the Prime Big Deal Days event will return on October 8th and 9th. offering Prime members exclusive access to early Black Friday deals. This two-day event will feature significant discounts across various categories, including tech, travel,...
Kicked Off Amazon Vendor Central? Here’s Why Shifting to Seller Central with eAccountable Is the Best Move You Can Make
by Nick Menicucci | Sep 18, 2024 | Amazon
If you’ve recently been affected by Amazon's decision to cancel many Vendor Central agreements, you're not alone. In a significant shake-up, Amazon is pushing vendors to move to Seller Central, leaving brands scrambling to understand the next steps. While the shift...
How To Sell On TikTok Shop
by Nick Menicucci | Sep 12, 2024 | Affiliate Marketing, Paid Social, Tik Tok Shop
As TikTok continues to revolutionize the social media landscape, it’s also becoming a powerful e-commerce platform. In the past year, 44% of TikTok users discovered something on the platform and immediately went to buy it. And with over 1.5 billion active users...
2024 E-commerce Holiday Planning Guide
by Mike McFadden | Aug 19, 2024 | Blog, Digital Marketing
If you sell anything online, you know that the holiday season is the busiest, most lucrative time of the year. Just last year, Americans spent $38 billion online during Cyber Week, which includes the five days from Thanksgiving to Cyber Monday. Black Friday alone saw...
Exciting News: eAccountable is Now an Official TikTok Partner for Shop Management, Paid Media, and Affiliate Marketing!
by Mike McFadden | Aug 13, 2024 | Blog, Digital Marketing, Press Releases
We are thrilled to announce that eAccountable has been accepted as an official TikTok partner, recognized for our expertise in Shop Management, Paid Media, and Affiliate Marketing. This partnership is a significant milestone for our agency, enabling us to deliver even...
Utilizing Amazon’s DSP for Targeted Lead Generation
by Nick Menicucci | Jul 24, 2024 | Amazon, Blog
With eAccountable’s recently acquired seat for Amazon DSP, we are able to offer our clients a fantastic opportunity to leverage Amazon's customer data to drive leads directly to websites. Brands need to seriously consider this, as Amazon has more...
How SEO Has Changed Since 2018
by Kassim Mirza | Jul 1, 2024 | Blog, SEO
“Life is a game in which the rules are constantly changing.” - Quentin Crisp The same concept can be applied to the constantly changing world of Search Engine Optimization (SEO). In each year since 2018, Google has rolled out at least ONE significant Algorithm...