Credit: Peter Millar Luxury brands sell more than a product. They sell a lifestyle. That’s why it’s so important to choose the appropriate strategy for luxury brand marketing. Otherwise, you could waste capital on the wrong target audience, weaken exclusivity,...
As we’ve previously covered, we know Amazon Prime Day 2022 is right around the corner and that it is crucial to familiarize yourself with all things Prime Day in the coming weeks. Since Amazon has announced that it will be on July 12th and 13th this year,...
Migrated to GA4 yet? On July 1, 2023, Google Analytics 3 (AKA Universal Analytics) properties will stop processing new hits. If you use GA3 you’re probably thinking… Won’t all my data from GA3 be automatically imported into GA4? The crazy thing is, the answer is...
Prime Day 2022 is on the horizon. Offering 48 hours of discounts across the entire marketplace, Amazon's Prime Day is ecommerce's largest annual sales event. The only requirement to participate as a consumer is Prime membership. However, Amazon Sellers have...
Content Commerce. Sounds like a buzzword. But at the heart, it really matters. Affiliate marketing has evolved since the days of only coupons. Coupons and cashback still play an important role in an affiliate program but you have to go...
When it comes to PPC management for your business, it's about time you learned about enhanced conversions and how to apply them. As you already know, the PPC landscape is always changing... ...and to stay in front, you need to stay on top of the changing trends. So,...
Amazon just announced their newest feature: MYCE. Before we get into what MYCE is, let's examine something interesting. 197 million people visit Amazon every month. It's the world's biggest online retailer. However, until now, retail stores have had one crucial...
What are Toolbar Affiliates? An Introduction. What are toolbar affiliates? And how do they fit into your affiliate strategy? Toolbar affiliates are affiliates who drive conversions using toolbars, software, and browser extensions. They are often a bottom of funnel...
S.M.A.R.T. Goals 101 As Q1 comes to a close and Q2 nears, 2022 might not be what you imagined it would be for your business. Well, heads up. Q2 will pass just as quickly as Q1 did. Still want to reach, even surpass the objectives you set at the beginning...
In the world of luxury affiliate marketing, your brand's reputation should speak for itself. You can’t afford to hurt the public perception of your product. Because when you’re producing a high end product, your brand’s reputation matters. Many high end...
Google’s algorithm has changed - again. Now, if your site has a bad “user experience”, your organic search ranking will drop. There’s 7 metrics- 4 “beginner” and 3 more advanced - you need to look out for and fix real quick if they’re not right. Ignore...
So many times, our clients come to us for Digital PR services and expect immediate conversions. They aren’t clear what they are paying for. To clear up the confusion, let's start by defining Digital PR. Digital Marketing x Public Relations = Digital Public Relations...