As we turn the page on 2023 and enter 2024, one digital marketing strategy has emerged as a game-changer for brands looking to expand their reach—User-Generated Content (UGC). User-Generated Content (UGC) can be defined as any content, such as text, images,...
The Performance Marketing Blog
Savoring The 5 Best-in-Class Direct-to-Consumer Food & Beverage Companies In 2023
by Mike McFadden | Dec 27, 2023 | Blog, D2C, Digital Marketing
As we bid farewell to 2023, it's time to savor the victories and innovations in the direct-to-consumer (D2C) food and beverage landscape. At eAccountable, we partner with numerous D2C clients, which is why we're thrilled to spotlight the trailblazers in various...
Celebrating 5 Best-in-Class Direct-to-Consumer Health & Wellness Companies In 2023
by Mike McFadden | Dec 11, 2023 | Blog, D2C, Digital Marketing
As we inch closer to the end of 2023, it's time to celebrate the achievements and groundbreaking advancements within the world of direct-to-consumer (D2C) marketing. At eAccountable, we partner with many D2C companies, which is why we're thrilled to spotlight the...
Highlighting 5 Best-in-Class Direct-to-Consumer Beauty Companies In 2023
by Mike McFadden | Dec 4, 2023 | Blog, D2C, Digital Marketing
As we approach the end of the year, it's the perfect time to reflect on another year of triumphs and innovations in the world of direct-to-consumer (D2C) marketing. Many of the clients we partner with at eAccountable are direct-to-consumer companies, so we want to...
How The AARRR Framework Can Help You Grow Your Business
by Mike McFadden | Nov 27, 2023 | Blog, Framework Series
eAccountable Framework Series What do pirates and your marketing strategy have to do with each other? The AARRR Framework, that’s what. The AARRR Framework, which is often referred to as “Pirate Metrics”, is a business model used to identify and shape critical user...
How Customer Journey Mapping Can Help You Accelerate Your Growth
by Mike McFadden | Nov 17, 2023 | Blog, Digital Marketing, Framework Series
eAccountable Framework Series "The customer's perception is your reality." - Kate Zabriskie Today, understanding and enhancing the customer experience isn’t just a luxury; it's a necessity. But how do you effectively put yourself in your customers shoes? ...
Boost Your Revenue With The Conversion Sequence Heuristic Framework
by Mike McFadden | Nov 14, 2023 | Blog, Framework Series
eAccountable Framework Series In the always changing landscape of digital marketing, maximizing your conversion rates is paramount to growing your business. To achieve this, it's essential to employ a proven framework that can fine-tune your marketing collateral and...
How The STP Marketing Model Can Grow Your Business
by Mike McFadden | Nov 1, 2023 | Blog, Framework Series
eAccountable Framework Series “Your customer isn’t ‘everyone’” - Seth Godin While you might like it if ‘everyone’ bought your product, that isn’t how it works. Even the most popular brands in the world understand the diversity of their target market. The truth...
How The AIDA Framework And How It Can Skyrocket Your Sales
by Mike McFadden | Oct 27, 2023 | Framework Series
eAccountable Framework Series In the world of sales and marketing, understanding customer behavior and decision-making processes is crucial for success. The AIDA Framework, which stands for Attention, Interest, Desire, and Action, is one of the most time tested...
How eAccountable Harnesses the Power of Direct Response Marketing to Drive Business Growth
by Mike McFadden | Oct 16, 2023 | Blog, Digital Marketing
https://youtu.be/JAdKTx14Wy8?si=jB65F_d0jGLHd072&t=308 “The trouble is that many copywriters and agencies don’t think in terms of selling. They’ve never written direct response–they’ve never tasted blood.” - David Ogilvy These words from marketing legend David...
How To Use AI To Maximize Your Digital Marketing Impact
by Mike McFadden | Oct 13, 2023 | Blog, Digital Marketing
Artificial intelligence (AI) is rapidly changing the world, and the field of marketing is no exception. AI-powered marketing tools are becoming increasingly sophisticated, and they offer a wide range of benefits for businesses of all sizes. Better Understand Your...
Apple iOS 17 Has Arrived: What Does It Mean For Your Business?
by Mike McFadden | Oct 6, 2023 | Blog, Digital Marketing
Apple has announced iOS 17 which is now available for users to download. Beginning with iOS 14.5, Apple rolled out significant changes to data tracking that affected how third-party cookies are stored and, subsequently, how marketers track and analyze traffic. ...