eAccountable has been in the digital marketing agency and affiliate marketing space since 2000. During this time, we’ve seen clients go through a variety of significant business issues ranging from bankruptcy and closing up shop overnight, to unexpectedly firing the...
A well implemented affiliate marketing program typically accounts for 10 - 20% of online sales for most retailers. Last year’s affiliate marketing holiday season data, taken from 100 online retail customers with annual revenue between $1M - $100M, was analyzed....
Affiliate Marketing 101. Forrester Consulting summarizes it best: “Affiliate marketing, once regarded more as a tool to drive consumers to the purchase event, is now viewed as a powerful channel for consumer discovery that leads to brand engagement and incremental...