At this year's Amazon Unboxed Conference, the buzz was palpable as Amazon’s leadership team rolled out a suite of new advertising products, all designed to help brands connect with consumers across the entire customer journey. With a focus on full-funnel advertising,...
The Performance Marketing Blog
Amazon Accelerate 2024: Key New Features and Brand Benefits
by Nick Menicucci | Oct 2, 2024 | Amazon, Blog
Amazon remains at the forefront of the e-commerce landscape, constantly innovating to enhance seller capabilities and improve customer experiences. At the Amazon Accelerate 2024 event, several new features were unveiled, promising to legitimize brands and streamline...
Get Ready for Amazon’s Prime Big Deal Days!
by Nick Menicucci | Sep 30, 2024 | Amazon, Blog
Amazon has announced that the Prime Big Deal Days event will return on October 8th and 9th. offering Prime members exclusive access to early Black Friday deals. This two-day event will feature significant discounts across various categories, including tech, travel,...
Kicked Off Amazon Vendor Central? Here’s Why Shifting to Seller Central with eAccountable Is the Best Move You Can Make
by Nick Menicucci | Sep 18, 2024 | Amazon
If you’ve recently been affected by Amazon's decision to cancel many Vendor Central agreements, you're not alone. In a significant shake-up, Amazon is pushing vendors to move to Seller Central, leaving brands scrambling to understand the next steps. While the shift...
Utilizing Amazon’s DSP for Targeted Lead Generation
by Nick Menicucci | Jul 24, 2024 | Amazon, Blog
With eAccountable’s recently acquired seat for Amazon DSP, we are able to offer our clients a fantastic opportunity to leverage Amazon's customer data to drive leads directly to websites. Brands need to seriously consider this, as Amazon has more...
eAccountable Secures Amazon Marketing Cloud (AMC) Seat
by Nick Menicucci | May 29, 2024 | Amazon, Blog
We are thrilled to announce that eAccountable has secured a seat in the Amazon Marketing Cloud (AMC). This exclusive achievement underscores our commitment to leveraging cutting-edge technology to deliver unparalleled insights and results for our clients. What Does It...
eAccountable’s Nick Menicucci Named Skai Champion of the Year at the 2024 Skai ShopAble Media Awards
by eAccountable | Apr 11, 2024 | Amazon, Blog, Press Releases
Denver, CO– April 11, 2024 – Nick Menicucci, Director of Amazon at eAccountable, has just been named Skai Champion of the Year at the 2024 ShopAble Media Awards, presented by Skai, the omnichannel advertising platform uniquely focused on walledgarden media. The award...
How Does Amazon’s A9 Algorithm Work For SEO?
by Nick Menicucci | Feb 26, 2024 | Amazon, Blog, SEO
How do you get to page 1 of Amazon? If you’re a business owner selling online, this is a question you’ve probably asked yourself. That’s because, in the world of e-commerce, Amazon stands tall as the go-to platform for product discovery and purchase, with over 310...
The Ultimate Guide to FBA Reimbursements for Amazon Sellers
by Nick Menicucci | Jan 29, 2024 | Amazon, Blog
Did you know that 99% of all Amazon sellers are owed money for missing inventory, damaged products, customer returns, and misclassified items? Yet many Amazon FBA sellers may not realize the untapped potential lying within their accounts. It's time to unveil the...
Exciting News: Introducing Amazon Affiliate Partnerships in 2024!
by Nick Menicucci | Nov 12, 2023 | Affiliate Marketing, Amazon, Blog
eAccountable is thrilled to unveil a revolutionary offering that promises to reshape the way you do business on Amazon. Starting on January 1st, 2024, we're introducing Amazon Affiliate Partnerships, and we're excited to share all the incredible possibilities it...
How To Make A Great Amazon Listing
by Nick Menicucci | Nov 8, 2023 | Amazon, Blog
What makes a great Amazon listing? If your business has an active Amazon channel, then you should be asking yourself this question. Amazon is the world’s biggest online marketplace, and it gives you the opportunity to reach thousands upon millions of new...
Increase your Amazon Forecast: Highlights from the Amazon Accelerate Conference 2023
by Nick Menicucci | Sep 26, 2023 | Amazon, Blog
The eAccountable team got back from the Amazon Accelerate Conference in Seattle last week. There are quite a few exciting moves that should help sellers drive more revenue. During the event, attendees were presented with several exciting developments aimed at...