Amazon Prime Day 2021 took place on June 21st and 22nd. Now, just a week after the event wrapped up, we can turn our heads to the data and learn how the event really went down. But before we dive into this year’s outcomes, let’s refresh on what was going on...
Prime Day is Amazon’s biggest annual sale, offering 48 hours of discounts across the entire marketplace. As an Amazon consumer, the only measure of eligibility for the sale is Prime member status. However, if you are an Amazon Seller, there are few more things you...
Is Amazon a necessary evil? As someone who manages Amazon for several brands, and makes a good chunk of my living off of the Amazon performance of my clients, you’d think I would be one of the biggest advocates for brands selling on Amazon, right? Well, that isn't...
Update: This post has been amended to reflect the confirmed dates of Prime Day, October 13 - 14 2020. Despite the challenges retailers are facing with COVID-19, Amazon Prime Day 2020 is still coming up! For those unfamiliar, Amazon Prime Day is the equivalent to Black...
In 2018, 50% of all ecommerce searches began Amazon. This surprising fact means that it’s critical for retailers to not only sell their product on Amazon, but also step up their game when it comes to marketing their products on Amazon. With over 100 million consumers...
There are no doubts the state of digital marketing is constantly changing and markets need to adapt to quickly to what is happening on Google, Facebook, and Amazon. Sure, there are other key players you can invest in like Pinterest, Criteo, SnapChat and so on. Yet,...