“Money talks, wealth whispers.” Have you heard of the term “quiet luxury”? You might not be aware, but the luxury fashion world is in the midst of a seismic shift. — simply put, this is understated luxury; refined simplicity. For business owners and...
You’re probably well aware of this, but when it comes to digital marketing in 2024, you don’t have to do everything manually anymore. You can rely on a little something called marketing automation. In the past decade, marketing automation has revolutionized the world...
With over 1 billion users worldwide, everyone knows that LinkedIn is the place for B2B marketing, networking, and professional growth. And if you’re an e-commerce leader or business owner, harnessing the power of LinkedIn can be a game-changer for your professional...
Picture this. You only have time for a quick lunch before a big meeting at 1 PM, but you’re not sure what to get. Then you remember—you’ve earned enough points in your Chipotle app to get a free entree. Lunch is free today! Chipotle Rewards are a key part...
If you sell anything online, you know that the holiday season is the busiest, most lucrative time of the year. Just last year, Americans spent $38 billion online during Cyber Week, which includes the five days from Thanksgiving to Cyber Monday. Black Friday alone saw...
We are thrilled to announce that eAccountable has been accepted as an official TikTok partner, recognized for our expertise in Shop Management, Paid Media, and Affiliate Marketing. This partnership is a significant milestone for our agency, enabling us to deliver even...
Partnering with a new digital marketing agency is a big decision. Period. Whether your company is outsourcing its digital marketing for the first time or you have outgrown your current agency partner, it can be very difficult to navigate the process of finding the...
Marketing vs Branding. What’s the difference between these two overarching terms? You’re not the only one to ask this question. These terms are usually thrown together hand in hand but there are some key differences that you should be aware of when you’re crafting a...
What Is E-E-A-T? Does your website’s content provide helpful, relevant information? If it does, you’re probably familiar with the acronym E-A-T, which has been used by Google to evaluate if their search ranking systems are providing high-quality, reliable information...
Your website is often the first point of contact with potential customers. It's not just a digital storefront; it's a reflection of your brand, values, and user experience. Do you think it's time to refresh your web design? Redesigning your website is a significant...
If you’re a business owner looking to revamp their online presence in 2024, then having a good grasp of the buyer's journey is essential. No matter how much business experience you have, comprehending the different stages of your buyer’s journey can be your north star...
What is going to truly capture your target audience’s attention? Think about it–when there are so many things trying to grab your attention on a daily basis, it can be hard to choose what to pay attention to. Direct-to-consumer (D2C) businesses face this very...