What is your brand identity? It’s an important question that you should always be asking yourself as a business owner because it is inextricably linked to your success. Establishing a strong brand identity gives your target audience something they can latch onto,...
It’s the new year and now that the festivities have come to a close, it’s time to ask that question that every business owner needs to ask themselves at the beginning of the year: How am I going to sell more this year? When it comes to selling more, you have to go...
As we turn the page on 2023 and enter 2024, one digital marketing strategy has emerged as a game-changer for brands looking to expand their reach—User-Generated Content (UGC). User-Generated Content (UGC) can be defined as any content, such as text, images,...
As we bid farewell to 2023, it's time to savor the victories and innovations in the direct-to-consumer (D2C) food and beverage landscape. At eAccountable, we partner with numerous D2C clients, which is why we're thrilled to spotlight the trailblazers in various...
As we inch closer to the end of 2023, it's time to celebrate the achievements and groundbreaking advancements within the world of direct-to-consumer (D2C) marketing. At eAccountable, we partner with many D2C companies, which is why we're thrilled to spotlight the...
As we approach the end of the year, it's the perfect time to reflect on another year of triumphs and innovations in the world of direct-to-consumer (D2C) marketing. Many of the clients we partner with at eAccountable are direct-to-consumer companies, so we want to...
eAccountable Framework Series "The customer's perception is your reality." - Kate Zabriskie Today, understanding and enhancing the customer experience isn’t just a luxury; it's a necessity. But how do you effectively put yourself in your customers shoes? ...
https://youtu.be/JAdKTx14Wy8?si=jB65F_d0jGLHd072&t=308 “The trouble is that many copywriters and agencies don’t think in terms of selling. They’ve never written direct response–they’ve never tasted blood.” - David Ogilvy These words from marketing legend David...
Artificial intelligence (AI) is rapidly changing the world, and the field of marketing is no exception. AI-powered marketing tools are becoming increasingly sophisticated, and they offer a wide range of benefits for businesses of all sizes. Better Understand Your...
Apple has announced iOS 17 which is now available for users to download. Beginning with iOS 14.5, Apple rolled out significant changes to data tracking that affected how third-party cookies are stored and, subsequently, how marketers track and analyze traffic. ...
Whether you’re ready or not, Cyber Week is coming. Cyber Week brings significant opportunities to make a killing with a sale and acquire tons of new customers. The numbers don't lie: Cyber Week is a massive opportunity for e-commerce businesses. In 2022, the USA...
Are you reading the room? When it comes to your ads, you should be... Where Are Companies Spending Their Ad Money? Not shocking, digital and programmatic makes up nearly half of all media spend. In the early 2000s, there were “forecasts” that digital would...