When is Black Friday in 2022? Black Friday – and Cyber Monday – will soon be here again. No matter what the doomsayers may tell you about total sales falling, or you getting lost in a violent sea of discounts … … these two days and their...
Migrated to GA4 yet? On July 1, 2023, Google Analytics 3 (AKA Universal Analytics) properties will stop processing new hits. If you use GA3 you’re probably thinking… Won’t all my data from GA3 be automatically imported into GA4? The crazy thing is, the answer is...
S.M.A.R.T. Goals 101 As Q1 comes to a close and Q2 nears, 2022 might not be what you imagined it would be for your business. Well, heads up. Q2 will pass just as quickly as Q1 did. Still want to reach, even surpass the objectives you set at the beginning...
So many times, our clients come to us for Digital PR services and expect immediate conversions. They aren’t clear what they are paying for. To clear up the confusion, let's start by defining Digital PR. Digital Marketing x Public Relations = Digital Public Relations...
As much of society gains increasing control over the spread of COVID-19, digital marketers are seeking to understand more about the lasting impact that COVID has had on advertising in a post pandemic landscape. Post pandemic, Businesses across all industries...
Affiliate Marketing: Some people love it, some people hate it. But why are there so many mixed feelings around a continuously evolving industry that generates around 16% of all ecommerce sales globally? In short, the various perceptions of affiliate marketing...
The digital marketing ecosystem is a complex one. In fact, the word “digital” does not quite speak to the diversity of digital marketing channels and practices. So, what exactly does digital marketing entail? The world of digital marketing can be better understood...