eAccountable Framework Series What do pirates and your marketing strategy have to do with each other? The AARRR Framework, that’s what. The AARRR Framework, which is often referred to as “Pirate Metrics”, is a business model used to identify and shape critical user...
eAccountable Framework Series "The customer's perception is your reality." - Kate Zabriskie Today, understanding and enhancing the customer experience isn’t just a luxury; it's a necessity. But how do you effectively put yourself in your customers shoes? ...
eAccountable Framework Series In the always changing landscape of digital marketing, maximizing your conversion rates is paramount to growing your business. To achieve this, it's essential to employ a proven framework that can fine-tune your marketing collateral and...
eAccountable Framework Series “Your customer isn’t ‘everyone’” - Seth Godin While you might like it if ‘everyone’ bought your product, that isn’t how it works. Even the most popular brands in the world understand the diversity of their target market. The truth...
eAccountable Framework Series In the world of sales and marketing, understanding customer behavior and decision-making processes is crucial for success. The AIDA Framework, which stands for Attention, Interest, Desire, and Action, is one of the most time tested...