Getting to page 1 on Google today requires not only excellent search engine optimization but also excellent paid search management. It can be difficult to optimize your paid search channel on your own. Lucky for you, Google Ads features the Performance Planner, which...
When it comes to PPC management for your business, it's about time you learned about enhanced conversions and how to apply them. As you already know, the PPC landscape is always changing... ...and to stay in front, you need to stay on top of the changing trends. So,...
Running paid search advertising in restricted categories like Financial Services or Prescription Medication is challenging. It can also be rewarding if successful. The difficulty acts as a barrier to entry. Your best option is to utilize an agency with experience...
Ardent Tackle has just partnered with eAccountable to reel in the big fish through through a revitalized digital marketing strategy. Ardent is the designer and manufacturer of several high end, professional grade fishing products. Ardent produces fishing reels, lines,...
Paid search is a great way to drive traffic to every website. eAccountable has managed paid search accounts using Google Ads, Bing Ads, and Yahoo. For most of our clients, Shopping campaigns are an essential part of their paid search strategy. Just how grand paid...
In Google’s inevitable march towards taking humans and agencies out of the PPC management equation, the most egregious and often costly changes to Google are its exact match keyword targeting with similar intent. “Prior to this update, exact match was sacred for...
Google is about to roll out an update that many aren’t aware of: the Google Seller Ratings qualification criteria is changing! Below you’ll learn whether or not this affects your business. Will this affect my business? Do you have Seller Ratings, or the stars that...
Google has recently started giving advertisers more options when it comes to creating their paid search ads, with new formats like responsive ads and adding a third headline to fit more content. With all these changes there have also been adjustments to the number of...