“Life is a game in which the rules are constantly changing.” - Quentin Crisp The same concept can be applied to the constantly changing world of Search Engine Optimization (SEO). In each year since 2018, Google has rolled out at least ONE significant Algorithm...
When it comes to SEO, understanding Google's search algorithm is similar to discovering the Holy Grail. Google's ranking factors have kept SEO experts on their toes, with continuous updates and changes that often leave you guessing. However, recent leaks of internal...
In the constantly changing world of digital marketing, 2023 will be remembered as a pivotal year that fundamentally altered search engine optimization (SEO) strategies for businesses and e-commerce platforms. The impact of Google's September 2023 Helpful Content...
What Is E-E-A-T? Does your website’s content provide helpful, relevant information? If it does, you’re probably familiar with the acronym E-A-T, which has been used by Google to evaluate if their search ranking systems are providing high-quality, reliable information...
How do you get to page 1 of Amazon? If you’re a business owner selling online, this is a question you’ve probably asked yourself. That’s because, in the world of e-commerce, Amazon stands tall as the go-to platform for product discovery and purchase, with over 310...
Many websites that rely on SEO for their business are hurting right now. Over the last several weeks, Google has deployed a series of very volatile and impactful algorithm updates that have rendered many SEO initiatives either useless or toothless. We've...
In the dynamic realm of search engine optimization (SEO), where strategies and tactics are constantly evolving, staying ahead of the curve is not just advantageous—it's a necessity. Algorithm updates, the heartbeat of search engine optimization (SEO), play a pivotal...
Google’s algorithm has changed - again. Now, if your site has a bad “user experience”, your organic search ranking will drop. There’s 7 metrics- 4 “beginner” and 3 more advanced - you need to look out for and fix real quick if they’re not right. Ignore...