Amazon has announced that the Prime Big Deal Days event will return on October 8th and 9th. offering Prime members exclusive access to early Black Friday deals. This two-day event will feature significant discounts across various categories, including tech, travel, home essentials, kitchen gadgets, and beauty products—perfect for those starting their holiday shopping.
Amazon Big Deal Days is an incredible opportunity for sellers to tap into the massive traffic generated during this event. With millions of Prime members on the hunt for deals, your products can gain significant exposure, leading to a substantial increase in sales.
Why Participate in Big Deal Days?
- Reach a Wider Audience: The influx of Prime members looking for deals provides sellers with a chance to showcase their products to a larger audience.
- Cost-Effective Marketing: Amazon heavily promotes Big Deal Days, allowing you to benefit from increased traffic without needing to invest heavily in individual ads.
- Acquire New Customers: This event can help you attract new buyers who might try your products for the first time, potentially converting them into loyal, repeat customers.
Use Coupons and Promotions for Visibility
In Seller Central, you can create various promotions to entice buyers. Options like “buy one get one free” or “buy one get one 50% off” can significantly increase conversions. Additionally, consider creating custom social media promo codes to share with your audience or influencers. You’ll receive a marketing page to direct potential customers to, making it easy to showcase your offers.
Coupons are an excellent way to grab attention. They appear as bright green tags next to your product’s price, ensuring customers can’t miss them. This direct visibility simplifies the process for shoppers, encouraging them to take action without searching for discounts elsewhere.
Optimize Your Listings
While competitive pricing is essential, your product listings must also be appealing to clinch conversions. Here’s how to optimize effectively:
- Audit Your Listings: Ensure your title, bullet points, images, and descriptions are compelling and up-to-date. If you need help, consider using tools like Jungle Scout’s AI Assist within Listing Builder for crafting your copy.
- Split Test A+ Content: If you’re brand-registered, utilize Amazon’s split-testing feature to find out what resonates best with your audience.
- Increase Your Reviews: More reviews can enhance credibility. Tools like Jungle Scout’s Review Automation can help automate review requests, boosting your count.
The more traction your listings gain now, the better positioned you’ll be when traffic spikes during the sale.
Enhance Presence On and Off Amazon
To ensure customers find your listings during Prime Big Deal Days, focus on boosting your brand’s visibility:
- Optimize PPC Campaigns: Review your pay-per-click campaigns and consider bidding more aggressively on your most important keywords. As a brand-registered seller, leverage Amazon’s advanced PPC options like Sponsored Brands and Sponsored Display ads.
- Run Off-Amazon Ads: Drive external traffic to your deals using Facebook and Google ads, which offer sophisticated targeting. Remember to track your traffic and conversions with Amazon Attribution.
- Utilize Social Media: Engage consumers on platforms like Facebook, Instagram, YouTube, and TikTok. Create posts and short videos highlighting the savings on your products during Big Deal Days. Don’t forget to recycle this content through Amazon Posts.
Amazon Big Deal Days is a fantastic opportunity to enhance your sales and reach new customers. By preparing in advance—through effective promotions, listing optimization, and strategic marketing—you can make the most of this high-traffic event.
About eAccountable
eAccountable is a digital marketing agency headquartered in Denver, Colorado. For more than two decades, online retailers have partnered with us to increase revenue, acquire new customers, and build brand loyalty. We have helped clients across many industries recognize quick and extremely profitable results through an integrated omnichannel digital marketing approach.
If you’re interested in learning more about how eAccountable can help you maximize your Amazon sales and increase your brand exposure, drop us a line.