Are your non-brand keyword campaigns not performing? Look no further. Google’s Discovery campaigns are an optimal alternative to keyword targeting. By reinvesting spend into these campaigns, you will reach new audiences that are unfamiliar with your products or...
A key trend in affiliate marketing the last two years has been to expand beyond traditional coupon, loyalty and shopping publishers to focus on full funnel opportunities. These include more top of funnel publishers such as content websites, bloggers and influencers....
Here at eAccountable, one of our core values as a business is Partnership. That means dedication to partnering with our clients to help them grow profitable top line revenue and finding additional partnerships for our clients to, well, grow top line revenue. As such,...
Contemporary situations are pushing more and more retailers to go digital and transition their businesses onto various online platforms. It doesn’t matter whether the enterprise is a startup or a Fortune 500 conglomerate, the process isn’t as simple as most people...
Prime Day this year was muddied from the start. The initial COVID-19 outbreak pushed back Prime Day from its original dates in July to “TBD”. We then heard from Amazon that Prime Day was set for October 5th. It was not until weeks before that the dates changed yet...
In Google’s inevitable march towards taking humans and agencies out of the PPC management equation, the most egregious and often costly changes to Google are its exact match keyword targeting with similar intent. “Prior to this update, exact match was sacred for...
If you’ve gotten a breakup letter from Amazon, you may be asking, “Why was I kicked out of Amazon Vendor Central?” The short answer? You probably should never have been there in the first place - and you may want to check out Seller Central instead! What is Amazon...
eAccountable is proud to be a partner of Discount School Supply who has been recognized as one of Newsweek’s 1,000 Best Online Shops for the second straight year in a row, outpacing their competitors in the peer group rankings. Since 1985 Discount School Supply has...
Google is about to roll out an update that many aren’t aware of: the Google Seller Ratings qualification criteria is changing! Below you’ll learn whether or not this affects your business. Will this affect my business? Do you have Seller Ratings, or the stars that...
Digital marketing agency eAccountable announced that Michael McFadden, former Executive Vice President at The Ogilvy Group, has been appointed as its new President. Founder and CEO, Durk Price will step down as CEO and serve in an advisory role. "We are fortunate and...
Update: This post has been amended to reflect the confirmed dates of Prime Day, October 13 - 14 2020. Despite the challenges retailers are facing with COVID-19, Amazon Prime Day 2020 is still coming up! For those unfamiliar, Amazon Prime Day is the equivalent to Black...
Tracking is hard. Attribution is hard. It’s only gotten harder recently with browser changes like ITP that limit or eliminate tracking cookies. At the same time, digital marketing is still more trackable now then most traditional types of marketing like print and TV...