What Is E-E-A-T? Does your website’s content provide helpful, relevant information? If it does, you’re probably familiar with the acronym E-A-T, which has been used by Google to evaluate if their search ranking systems are providing high-quality, reliable information...
Getting to page 1 on Google today requires not only excellent search engine optimization but also excellent paid search management. It can be difficult to optimize your paid search channel on your own. Lucky for you, Google Ads features the Performance Planner, which...
Your website is often the first point of contact with potential customers. It's not just a digital storefront; it's a reflection of your brand, values, and user experience. Do you think it's time to refresh your web design? Redesigning your website is a significant...
How do you get to page 1 of Amazon? If you’re a business owner selling online, this is a question you’ve probably asked yourself. That’s because, in the world of e-commerce, Amazon stands tall as the go-to platform for product discovery and purchase, with over 310...
If you’re a business owner looking to revamp their online presence in 2024, then having a good grasp of the buyer's journey is essential. No matter how much business experience you have, comprehending the different stages of your buyer’s journey can be your north star...
What is going to truly capture your target audience’s attention? Think about it–when there are so many things trying to grab your attention on a daily basis, it can be hard to choose what to pay attention to. Direct-to-consumer (D2C) businesses face this very...
What are the pros and cons of affiliate marketing? At some point, every business leader selling online must ask themselves this important question. Affiliate marketing is one of the fastest-growing channels in e-commerce, with over $14.3 billion spent on the channel...
Did you know that 99% of all Amazon sellers are owed money for missing inventory, damaged products, customer returns, and misclassified items? Yet many Amazon FBA sellers may not realize the untapped potential lying within their accounts. It's time to unveil the...
What is your brand identity? It’s an important question that you should always be asking yourself as a business owner because it is inextricably linked to your success. Establishing a strong brand identity gives your target audience something they can latch onto,...
Are you an e-commerce business looking to reach and engage your target audience on social media? Then you should make the most of Facebook’s advertising platform. With its extensive user base and sophisticated targeting options, Facebook (AKA Meta) offers unparalleled...
What should your business invest in: Affiliate Marketing or Influencer Marketing? As you might imagine, it’s not a simple yes or no question. Each form of digital marketing has its pros and cons and could be a better fit for your brand, depending on your individual...
It’s the new year and now that the festivities have come to a close, it’s time to ask that question that every business owner needs to ask themselves at the beginning of the year: How am I going to sell more this year? When it comes to selling more, you have to go...