Google’s algorithm has changed - again. Now, if your site has a bad “user experience”, your organic search ranking will drop. There’s 7 metrics- 4 “beginner” and 3 more advanced - you need to look out for and fix real quick if they’re not right. Ignore...
The Performance Marketing Blog
How You Can Use Amazon Video Ads To Shatter Your Sales Goals
by Nick Menicucci | Jan 20, 2022 | Amazon, Blog
The Newest Amazon Ad Type Geared Towards Attracting Customers You wouldn't believe it, but video ads are outperforming static images for sponsored brands in key metrics. Why? Viewers retain 95% of a message when watching a video. When compared to the mere 10% that...
5 Methods to Improve Your Amazon Conversion Rate
by Nick Menicucci | Dec 18, 2021 | Amazon, Blog
There is an art and a science to improving your Amazon conversion rate. It looks something like this: SEO-friendliness (Science) + Consumer-friendliness (Art) = Increased Conversions Now, this is a winning formula for a reason. Here's the breakdown: The Science Behind...
3 Things Digital PR Is Not
by eAccountable | Dec 9, 2021 | Affiliate Marketing, Blog, Digital Marketing, Influencer Marketing
So many times, our clients come to us for Digital PR services and expect immediate conversions. They aren’t clear what they are paying for. To clear up the confusion, let's start by defining Digital PR. Digital Marketing x Public Relations = Digital Public Relations...
The 2021 Cyber Week Recap
by eAccountable | Dec 2, 2021 | Affiliate Marketing, Blog
This Cyber Week, the market was down. We were up. Want to know how we beat the market this Black Friday and Cyber Monday? Cyber Monday e-commerce revenue was down 1.4% compared to last year. And Black Friday e-commerce revenue was down 1.1%. It’s the first...
Amazon Introduces Twitch Advertising to Seller
by Nick Menicucci | Nov 19, 2021 | Amazon, Blog
What if I told you you could have access to 140 MILLION eyes a month? Well, you can. How? Amazon just announced advertising on Twitch. Never heard of Twitch? Twitch is a live streaming service and global community for content spanning gaming, entertainment, music,...
Affiliate Marketing: Frequently Asked Questions
by Teresa Grammatke | Sep 29, 2021 | Affiliate Marketing, Blog
Affiliate marketing is a performance-based marketing channel where publishers promote an advertiser's brand and/or products. The publishers earn commissions based on the sales that they drive. In most cases, performance is tracked through affiliate networks. Some of...
Scout & Nimble Welcomes eAccountable Into Their Home
by eAccountable | Sep 28, 2021 | Blog, Partners
Scout & Nimble, an online retailer selling high-end home furnishings & décor, has let eAccountable into their home. With all the best designer brands in one place, Scout & Nimble offers a wide selection of interior products. They are a trusted retailer for...
Paid Search Advertising in Restricted Categories
by Jason Waring | Aug 31, 2021 | Blog, Paid Search
Running paid search advertising in restricted categories like Financial Services or Prescription Medication is challenging. It can also be rewarding if successful. The difficulty acts as a barrier to entry. Your best option is to utilize an agency with experience...
Third Party Cookies: What’s Happened & What to Expect
by Jason Waring | Aug 17, 2021 | Blog
Digital advertising as we know it is gearing up for some serious shifts. Many of these changes will be at the mercy of increased privacy protocols. Specifically, look out for regulations on third party cookies. Apple was the first big player to respond to increased...
eAccountable is Recognized As Top 20 Digital Marketing Agency in 2021
by eAccountable | Aug 3, 2021 | Blog, Site News
DesignRush, a leading B2B marketplace that connects brands with professional advertising, design, and technology partners, has recognized eAccountable as a Top Digital Marketing Agency in Denver in 2021. Serving as a matchmaker of sorts between businesses and...
Digital Marketing in the Age of the Vaccine: What Happens Post Pandemic?
by eAccountable | Jul 20, 2021 | Affiliate Marketing, Blog, Digital Marketing
As much of society gains increasing control over the spread of COVID-19, digital marketers are seeking to understand more about the lasting impact that COVID has had on advertising in a post pandemic landscape. Post pandemic, Businesses across all industries...