Digital advertising as we know it is gearing up for some serious shifts. Many of these changes will be at the mercy of increased privacy protocols. Specifically, look out for regulations on third party cookies. Apple was the first big player to respond to increased...
The Performance Marketing Blog
eAccountable is Recognized As Top 20 Digital Marketing Agency in 2021
by eAccountable | Aug 3, 2021 | Blog, Site News
DesignRush, a leading B2B marketplace that connects brands with professional advertising, design, and technology partners, has recognized eAccountable as a Top Digital Marketing Agency in Denver in 2021. Serving as a matchmaker of sorts between businesses and...
Digital Marketing in the Age of the Vaccine: What Happens Post Pandemic?
by eAccountable | Jul 20, 2021 | Affiliate Marketing, Blog, Digital Marketing
As much of society gains increasing control over the spread of COVID-19, digital marketers are seeking to understand more about the lasting impact that COVID has had on advertising in a post pandemic landscape. Post pandemic, Businesses across all industries...
Affiliate Marketing: The Good, The Bad and The Ugly
by eAccountable | Jul 13, 2021 | Affiliate Marketing, Blog, Digital Marketing
Affiliate Marketing: Some people love it, some people hate it. But why are there so many mixed feelings around a continuously evolving industry that generates around 16% of all ecommerce sales globally? In short, the various perceptions of affiliate marketing...
Ardent Tackle Partners with eAccountable to Reel in the Big Fish Through Amazon, Paid Search and Affiliate Marketing
by eAccountable | Jul 6, 2021 | Affiliate Marketing, Amazon, Blog, Paid Search, Partners
Ardent Tackle has just partnered with eAccountable to reel in the big fish through through a revitalized digital marketing strategy. Ardent is the designer and manufacturer of several high end, professional grade fishing products. Ardent produces fishing reels, lines,...
Amazon Prime Day 2021: The Recap
by eAccountable | Jun 29, 2021 | Amazon
Amazon Prime Day 2021 took place on June 21st and 22nd. Now, just a week after the event wrapped up, we can turn our heads to the data and learn how the event really went down. But before we dive into this year’s outcomes, let’s refresh on what was going on...
Prime Day 2021: Everything You Need to Know
by eAccountable | May 27, 2021 | Amazon, Blog
Prime Day is Amazon’s biggest annual sale, offering 48 hours of discounts across the entire marketplace. As an Amazon consumer, the only measure of eligibility for the sale is Prime member status. However, if you are an Amazon Seller, there are few more things you...
5 Surefire Strategies for Managing Google Shopping Paid Search Campaigns
by eAccountable | May 27, 2021 | Blog, Paid Search
Paid search is a great way to drive traffic to every website. eAccountable has managed paid search accounts using Google Ads, Bing Ads, and Yahoo. For most of our clients, Shopping campaigns are an essential part of their paid search strategy. Just how grand paid...
Amazon – The “Necessary Evil”?
by Nick Menicucci | May 18, 2021 | Amazon, Blog
Is Amazon a necessary evil? As someone who manages Amazon for several brands, and makes a good chunk of my living off of the Amazon performance of my clients, you’d think I would be one of the biggest advocates for brands selling on Amazon, right? Well, that isn't...
The Digital Marketing Ecosystem: How the Channels Work Together
by eAccountable | May 12, 2021 | Blog, Digital Marketing
The digital marketing ecosystem is a complex one. In fact, the word “digital” does not quite speak to the diversity of digital marketing channels and practices. So, what exactly does digital marketing entail? The world of digital marketing can be better understood...
Sheetminder Partners with eAccountable to Make Beats on Amazon, Google & Affiliate Marketing
by eAccountable | May 3, 2021 | Blog, Partners
Sheetminder is now partners with eAccountable. They are working in concert together on a revitalized digital marketing strategy that includes optimizing their Amazon, Google, and Affiliate Marketing channels to grow their revenue. Sheetminder is making soundwaves in...
Brand and Product Reviews Have New FTC Moderation Requirements
by eAccountable | Mar 2, 2021 | Blog
The Federal Trade Commission (FTC) is working with Yotpo and other product review platforms to ensure all brands are creating a trustworthy experience for consumers by focusing on fair practices for product reviews. For the purpose of this blog post, we will focus on...