Amazon has announced that the Prime Big Deal Days event will return on October 8th and 9th. offering Prime members exclusive access to early Black Friday deals. This two-day event will feature significant discounts across various categories, including tech, travel,...
The Performance Marketing Blog
The Ultimate Guide to FBA Reimbursements for Amazon Sellers
by Nick Menicucci | Jan 29, 2024 | Amazon, Blog
Did you know that 99% of all Amazon sellers are owed money for missing inventory, damaged products, customer returns, and misclassified items? Yet many Amazon FBA sellers may not realize the untapped potential lying within their accounts. It's time to unveil the...
Increase your Amazon Forecast: Highlights from the Amazon Accelerate Conference 2023
by Nick Menicucci | Sep 26, 2023 | Amazon, Blog
The eAccountable team got back from the Amazon Accelerate Conference in Seattle last week. There are quite a few exciting moves that should help sellers drive more revenue. During the event, attendees were presented with several exciting developments aimed at...
Amazon’s Record-Breaking Prime Day of 2023
by Nick Menicucci | Aug 23, 2023 | Amazon, Blog
Amazon recently celebrated its most monumental day in company history. As the curtains closed on this extraordinary event, it became clear that this year had ushered in an era of unprecedented success and innovation. This particular Prime Day marked the peak of the...
5 Methods to Improve Your Amazon Conversion Rate
by Nick Menicucci | Dec 18, 2021 | Amazon, Blog
There is an art and a science to improving your Amazon conversion rate. It looks something like this: SEO-friendliness (Science) + Consumer-friendliness (Art) = Increased Conversions Now, this is a winning formula for a reason. Here's the breakdown: The Science Behind...
The Digital Marketing Ecosystem: How the Channels Work Together
by eAccountable | May 12, 2021 | Blog, Digital Marketing
The digital marketing ecosystem is a complex one. In fact, the word “digital” does not quite speak to the diversity of digital marketing channels and practices. So, what exactly does digital marketing entail? The world of digital marketing can be better understood...
Amazon Prime Day 2019 is Coming. Are You Prepared?
by eAccountable | Jun 5, 2019 | Blog
Amazon Prime Day 2019 is coming! For those unfamiliar, Amazon Prime Day is the equivalent to Black Friday or Cyber Monday for Amazon. It’s when sellers offer up their best deals in the Amazon Marketplace. Right now, there are over 100,000,000 Americans using Amazon...
Is it possible to improve user experience at Amazon?
by eAccountable | Mar 28, 2019 | Blog
After nearly 10-years, I cancelled my Amazon Prime account the day after Black Friday 2018. As a customer, my Amazon purchase experiences are increasingly frustrating and I am utilizing their marketplace less. Being a book collector, it was an easy marketplace to get...
Nike Just Did It! – Nike Partners With Amazon…Finally
by eAccountable | Aug 8, 2017 | Blog
Two of the world’s largest brands, Nike and Amazon, are now partners. They announced the new partnership in June, 2017. After years of holding out, Nike will now be selling its products directly on the Amazon marketplace. For years, Nike presumably felt that it was...