“Money talks, wealth whispers.” Have you heard of the term “quiet luxury”? You might not be aware, but the luxury fashion world is in the midst of a seismic shift. — simply put, this is understated luxury; refined simplicity. For business owners and...
Gucci sells luxury, not clothes. Mercedes sells status, not cars. Apple sells exclusivity, not technology. The best companies sell feelings, not products. Remember this. Luxury: A Constantly Changing Industry If you’re selling luxury in...
Credit: Peter Millar Luxury brands sell more than a product. They sell a lifestyle. That’s why it’s so important to choose the appropriate strategy for luxury brand marketing. Otherwise, you could waste capital on the wrong target audience, weaken exclusivity,...