Create, Optimize and Deliver High-Value Email Content to Drive Profitable Growth
Email marketing is a low-cost, high-value channel that promotes brand awareness, website traffic and conversion. eAccountable has the experience, knowledge and tools to improve your email performance.
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Email Marketing is Low Risk and High Return, With Email Automations and Campaigns Accounting for 25% – 35% of Total Revenue for Brands.
List Growth, Hygiene & Segmentation
Deliverability and personalization are invaluable pieces of any email strategy. eAccountable places a unique focus on the quality and active growth of your email list, using email capture and list cleaning tools to diversify and improve the caliber of your recipients. When paired with strategic segmentation, you can ensure you are sending the right message, to the right person, at the right time.
High-Value Content
eAccountable leverages a team of qualified copy writers, editors, and designers to create email content that provides ongoing value to your email list. Our creative processes adhere to email best practices and are matched by data-driven objectives. We tailor content creation to the known interests of your greater audience and sub-audiences to promote conversion.
Testing
A/B testing is at the core of eAccountable’s email marketing processes. Our goal is to provide continuous optimization to your email strategy, including optimization of segmentation, email copy, design and send times. It is through ongoing A/B testing that we learn what resonates most with your audience, permitting adjustments to various pillars of your email strategy to drive profitable revenue growth.
Our Email Marketing Process
eAccountable executes an exhaustive email marketing process to fully understand and optimize your email marketing efforts.
01
Complete a comprehensive analysis of your entire email channel.
02
Clean up and segment your current email list.
03
Implement list growth strategies.
04
Creative review and development of high-value email content.
05
Update, implement and test optimized automated emails.
06
Create, send and test email campaigns on a strategic frequency.
Our Email Marketing Toolkit
eAccountable leverages an extensive email marketing toolkit to support the growth of your email channel.
Some of our best in-class tools include:
- NeverBounce
- Litmus
- Email on Acid
The eAccountable team is experienced in the following ESPs:
- Klaviyo (eAccountable’s most widely used ESP)
- Hubspot
- Constant Contact
- Active Campaign
- MailChimp
- DotDigital