The U.S. pet industry reached $158 billion in 2025 and is projected to hit $165 billion in 2026, with pet supplies, medications, and live animals growing 4.4% to $34.4 billion, the fastest-growing goods segment in the category (American Pet Products Association, 2026 State of the Industry Report). Ninety-five million households own a pet. Demand is not the problem.

Here is the problem. In category after category, total sales rise while established brands hold flat or decline. We see it directly in the accounts we audit: a category can grow 20% year over year while the legacy brand inside it loses share to lower-cost entrants and factory-direct sellers who move faster on price and listings. The demand is expanding. Someone else is capturing it.

Where that demand gets captured has changed too. Online now accounts for roughly a third of pet sales and climbs every year (Statista). Amazon takes close to half of online pet dollars, Chewy sits second at 41% with 84% of its sales running through Autoship, and Walmart holds third at 33% (Packaged Facts). Each of those marketplaces rewards a different playbook, and pet owners now start many purchases with a conversational prompt like “best vacuum for pet hair” or “best dog toys for heavy chewers” rather than a category search. Value-seeking is rising alongside all of it: 22% of owners reported spending less on their pets in 2025, up 10% from the year before (APPA).

That combination, a growing category, fragmented marketplaces, a discovery shift, and a more price-conscious shopper, is exactly where good brands quietly lose ground. We built our pet practice to reverse it.

We are a full-service growth agency with deep, current experience in the pet category. This is not a practice we bolted on. We manage pet-category marketplace programs across Amazon, Walmart, and Chewy for a portfolio of brands that drives eight-figure sales volume, including some of the most recognizable names on Amazon and across the internet.

If a competitor could copy-paste the same claim onto their own site, we do not make it. Everything here is work we do, in your category, right now.

No one in our competitive set combines marketplace scale, portfolio-company relationships, and pet-specific earned and Performance PR the way we do.

A selection of results, with client names withheld per our standard practice and available on request.

We start with a clear-eyed diagnosis. In the first 30 to 60 days we audit your marketplace accounts, advertising mix, listing content, and off-marketplace presence, and we come back with a direct read on where you are losing share and where the fastest gains are. You will get specifics, not a generic scorecard.

From there we operate as an extension of your team, not a vendor you have to manage. We integrate across Amazon and marketplaces, affiliate and Performance PR, search, and paid media so the channels reinforce each other instead of competing for credit.

We report against the numbers your business and your board actually care about: customer acquisition cost, lifetime value, and margin. When something is not working, we tell you, and we fix it fast.